NEW MUSIC VIDEO: @rihanna – What Now



Rihanna is back with a video for another release from her album Unapologetic! This time, she shows a darker side with minimalistic visuals for emotive track, What Now.

Rocking a new type of ‘mullet’ (RiRi-style!), Rihanna performs passionately to the camera, wearing a sexy slinky maxi-dress and bearing a cross around her neck. Reminiscent of her ‘Disturbia‘ days, the video is quite creepy and intense with lots of smoke and jerky movement by RiRi!

Speaking to MTV, Rihanna told her fans a little bit about her perspective on the video and what to expect when you see the visuals “It’s gonna be kind of eerie, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual. You can get really almost expected.”

Everybody’s probably expecting narrative type of video, a love story of some sorts or something really soft and pretty. It is pretty and kind of soft, but it’s really a little demented.”

Demented…wow! See what she means and click the video link to see Rihanna creeping us out with the new single!

LittleGem [@xlittlegemx]



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